TSoM - M1 - Exercise Class 3

Toronto School of Management 

Introduction to Marketing and Branding


Class 3


Case: W Toronto - PESO model

In addition to what was seen in class, I would like to share the following about my research:

*Paid Media: 

Appeared to me mainly: - Paid Publising in Google when I used the keywords "W Toronto Marriot", and -Social Ads in Instagram about Marriot hotels, not specific ad about W Toronto hotel.

* Earned Media: 

Appeared to me mainly: -Media -Vendor Relations in SEO, about different travel agencies that talk about the hotel and its ammenities, also they offer different prices and promotions, -Influencer Relations, in social media appears some posts from influencers.

* Shared Media: 

Appeared to me mainly: -Reviews considering the comments and stars in social media accounts such like Instagram and Facebook about the hotel.

* Owned Media: 

Appeared to me mainly: - Customer Stories in the Website, -Visual Content in social media accounts such as Instagram and Facebook, - Domain Authority, the first place in SEO it's occupied by the official website including the information posted in Google My Business.


https://www.linkedin.com/jobs/search/?currentJobId=3433983530&geoId=101174742&keywords=w%20toronto%20marriott&location=Canada&refresh=true&position=1&pageNum=0




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