AP Mkt

Toronto School of Management  Introduction to Marketing and Branding Class 10 SMART goals In addition to what was seen in class, I would like to share the following: It's crucial as a digital marketing strategists to define SMART goals in order to develop a digital marketing plan. S - Specific M - Measurable A - Achievable R - Relevant T - Time-bound SMART goals are the base to define strategy, tactics and key performance indicators (KPI's). We need to define well them to know if our plan was successful or not. Some examples of SMART goals that we discussed in class: - Increase new online customers for women's apparel by 10% by Dec 2021. - Raise brand awareness by driving traffic to the website by 10% by mid-Nov 2020. - Get 100 free online demo sign-ups by increasing web traffic for Toronto Colleges by 10% by July 2021.  

Toronto School of Management  Introduction to Marketing and Branding Class 9 Storytelling As a team, we developed a story board for Starbucks.  In addition to what was seen in class, I would like to share the following:

Toronto School of Management  Introduction to Marketing and Branding Class 8 John Deere - Biggest Content Marketing Challenges I visited the links: * John Deere publications - The Furrow: https://www.deere.com/en/publications/the-furrow/ * How John Deere Uses Content Marketing to Educate Customers: https://www.youtube.com/watch?v=rbKvoKeu4vc  * The Story of Content - Biggest Marketing Challenges: https://www.youtube.com/watch?v=03w10L1mf1U&list=PLQEqAH2tW9cH5K40MfdEbJ5q90Ch_SUHh&index=11 In addition to what was seen in class, I would like to share the following: In 1895 John Deere launched the magazine "The Furrow", a content marketing strategy to connect and engage with farmers in Canada. This idea was successful because the company give to their personas impartial and accurate source of information, John Deere understood their needs and gave recommendations only wtith the purpose of improve the farmers' opperations and being consistent with their core value...

Toronto School of Management  Introduction to Marketing and Branding Class 6 American Express Blog- Evaluation of Content Marketing Strategy As a team, we visited the American Express blog for Canada:   https://www.americanexpress.com/ca/en/articles/life-with-amex/life/?linknav=en-CA-oneAmex-axpSearchResults-1&searchresult=blog In addition to what was seen in class, I would like to share the following: CONTENT Specific content for each country (Canada vs other countries)  Menu: All Topics, Dining, Leisure, Milestones All Topics:  Pets: Best Dog Food  Renting vs Buying Wedding Food Delivery Online Car: Save Money Garden Travel Party Productivity Honeymoon Home maintenance Retirement Planning Wedding Planning Moving out in Canada Home Renovation Ideas Best Streaming Service Renovate a House Food Blog Bathroom Remodels Healthy Eatings Date Ideas OPPORTUNITIES Loans  Benefits of being part of American Express  Shows your options when you chose AME...

Toronto School of Management  Introduction to Marketing and Branding Class 5 The Empathy Map In addition to what was seen in class, I would like to share the following: The Empathy Map is a useful tool to understand more our persona in different aspects, such as what he/she think and feel, see, hear, say and do, also is valuable to know more about his/hers pains and gains. The keyword here is empathy, we need to "put ourselves in our persona shoes"   to plan and define the best marketing and content strategies.  

  Toronto School of Management  Introduction to Marketing and Branding Class 4 Brand Pyramid - New restaurant in the neighbourhood of TSoM In addition to what was seen in class, I would like to share the following: Necessity: There is a lot of fried food for students, it’s expensive and you can find it in “cold” places.     *Brand Idea: The essence of your brand. Eat different. International food in the best place. *Brand / Product Persona: The manifestation of the brand in human characteristics. Imaginative, good looking place, welcoming. *Emotional Benefits: How does your product/service make the consumer feel? Attractive, cozy space, “return to home”, (like in the movie Ratatouille) *Functional Benefits: Summarizes the tangible benefits to the consumer. Near from school, comfortable furniture, clean, various food (not only sandwiches). *Features & Attributes: Tangible assets of your producto or service -focus on most desirable diferentiating. Restaurant...

Toronto School of Management  Introduction to Marketing and Branding Class 3 Case: W Toronto - PESO model In addition to what was seen in class, I would like to share the following about my research: *Paid Media:  Appeared to me mainly: - Paid Publising in Google when I used the keywords "W Toronto Marriot", and -Social Ads in Instagram about Marriot hotels, not specific ad about W Toronto hotel. * Earned Media:  Appeared to me mainly: -Media -Vendor Relations in SEO, about different travel agencies that talk about the hotel and its ammenities, also they offer different prices and promotions, -Influencer Relations, in social media appears some posts from influencers. * Shared Media:  Appeared to me mainly: -Reviews considering the comments and stars in social media accounts such like Instagram and Facebook about the hotel. * Owned Media:  Appeared to me mainly: - Customer Stories in the Website, -Visual Content in social media accounts such as Instagram and Face...

  Toronto School of Management  Introduction to Marketing and Branding Class 2 Starbucks: 4 P's of Marketing My experience visiting a Starbucks today for evaluating the 4P's of Marketing was interesting. My classmates and I visited two stores of Starbucks, the first one near the train station and the second one inside one Canadian university. In addition to what was seen in class about 4P's, I would like to share the following: * Product:  Starbucks tries to offer the same experience and food items around the world, but I noticed they sell specific products depends on the country, for example, I saw different products in Canada (artisan charcuterie artesanale) that they don't sell in Mexico and viceversa.  * Price:  Starbucks offers higher prices over the competitors in general. * Place:  Starbucks offers more like a cozy experience, a place would you like to stay and take a break, talk with friends, work, study or read drinking coffee or tea in a good chai...

Toronto School of Management  Introduction to Marketing and Branding Class 1 The internet statistics that I found more interesting in Digital Report Worldwide presented in class today was: * The continuos growth on use of mobiles, internet users and active social media users. * The most unconnected populations ia Southern Asia. * The main reasons for using internet: Finding information, staying in touch with friends and family, keeping up-to-date with news and events.