TSoM - M1 - Exercise Class 6

Toronto School of Management 

Introduction to Marketing and Branding


Class 6


American Express Blog- Evaluation of Content Marketing Strategy

As a team, we visited the American Express blog for Canada:  

https://www.americanexpress.com/ca/en/articles/life-with-amex/life/?linknav=en-CA-oneAmex-axpSearchResults-1&searchresult=blog

In addition to what was seen in class, I would like to share the following:

  1. CONTENT


  • Specific content for each country (Canada vs other countries) 

  • Menu: All Topics, Dining, Leisure, Milestones

  • All Topics: 

  • Pets: Best Dog Food 

  • Renting vs Buying

  • Wedding

  • Food Delivery Online

  • Car: Save Money

  • Garden

  • Travel

  • Party

  • Productivity

  • Honeymoon

  • Home maintenance

  • Retirement Planning

  • Wedding Planning

  • Moving out in Canada

  • Home Renovation Ideas

  • Best Streaming Service

  • Renovate a House

  • Food Blog

  • Bathroom Remodels

  • Healthy Eatings

  • Date Ideas


  1. OPPORTUNITIES

  • Loans 

  • Benefits of being part of American Express 

  • Shows your options when you chose AMEX


  1. RECOMMENDATIONS

  • Types of financing at the end of the page 

  • Give maintenance to the page, because the page redirect to wrong URL’s in “Tell me more”

  • AMEX team checking that the blog works properly







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