TSoM - M2 - Exercise Class 2
Toronto School of Management Google SEO Class 2 IKEA Canada- Sitemap Evaluation As a team, we visited the IKEA website for Canada and evaluated its sitemap structure. We selected the following: *https://www.ikea.com/ca/en/ https://www.ikea.com/ca/en/rooms/ https://www.ikea.com/ca/en/rooms/bedroom/ https://www.ikea.com/ca/en/cat/beds-bm003/ https://www.ikea.com/ca/en/cat/full-queen-and-king-beds-16284/ https://www.ikea.com/ca/en/p/malm-bed-frame-high-white-s19931605/ As we can see, at the beginning of IKEA's sitemap the URL's have a logical sequence and keywords, nevertheless, when we select subcategories the main structure dissapear. Considering customer experience, IKEA's e-commerce is easy to follow for the clients because we can see the menu sequence at the bottom and we can return to the previous categories, but that structure ...