TSoM - M2 - Exercise Class 2

Toronto School of Management 

Google SEO


Class 2


IKEA Canada- Sitemap Evaluation

As a team, we visited the IKEA website for Canada and evaluated its sitemap structure. 


We selected the following:

*https://www.ikea.com/ca/en/

    https://www.ikea.com/ca/en/rooms/

      https://www.ikea.com/ca/en/rooms/bedroom/

        https://www.ikea.com/ca/en/cat/beds-bm003/

          https://www.ikea.com/ca/en/cat/full-queen-and-king-beds-16284/

            https://www.ikea.com/ca/en/p/malm-bed-frame-high-white-s19931605/ 


As we can see, at the beginning of IKEA's sitemap the URL's have a logical sequence and keywords, nevertheless, when we select subcategories the main structure dissapear.

Considering customer experience, IKEA's e-commerce is easy to follow for the clients because we can see the menu sequence at the bottom and we can return to the previous categories, but that structure isn't reflected in the different URL's; we think that IKEA's digital team want to mantain URL shorter considering SEO strategy.







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