TSoM - M1 - Exercise Class 5

Toronto School of Management 

Introduction to Marketing and Branding


Class 5


The Empathy Map

In addition to what was seen in class, I would like to share the following:

The Empathy Map is a useful tool to understand more our persona in different aspects, such as what he/she think and feel, see, hear, say and do, also is valuable to know more about his/hers pains and gains. The keyword here is empathy, we need to "put ourselves in our persona shoes"  to plan and define the best marketing and content strategies.  




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