TSoM - M1 - Exercise Class 4

 Toronto School of Management 

Introduction to Marketing and Branding


Class 4


Brand Pyramid - New restaurant in the neighbourhood of TSoM

In addition to what was seen in class, I would like to share the following:


Necessity:

There is a lot of fried food for students, it’s expensive and you can find it in “cold” places.   


*Brand Idea: The essence of your brand.

Eat different. International food in the best place.

*Brand / Product Persona: The manifestation of the brand in human characteristics.

Imaginative, good looking place, welcoming.

*Emotional Benefits: How does your product/service make the consumer feel?

Attractive, cozy space, “return to home”, (like in the movie Ratatouille)

*Functional Benefits: Summarizes the tangible benefits to the consumer.

Near from school, comfortable furniture, clean, various food (not only sandwiches).

*Features & Attributes: Tangible assets of your producto or service -focus on most desirable diferentiating.

Restaurant near from campus focus on the students in downtown Toronto, from universities or schools such as Toronto School of Management, University of Toronto, and others who offers international comfort food at good prices in a good place.

 

 

 

 

 

 




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